DISC theory is a method of identifying predictable actions and personality traits within human behavior.  Knowing these personality traits will help HOA board members communicate more effectively with other board members and homeowners within the community.

There are four DISC communication styles – Dominance, Influence, Steadiness, and Compliance.  Here are some tips for communicating with someone who demonstrates high levels of each trait:

  • D – Dominance. Those with “D” personalities are really confident, decisive, and direct. This is a problem solving communication style, so when communicating with this type of person, be clear and concise, stay on task, and don’t ramble.  Be prepared and organized.  Present facts as logically as possible, providing choices and alternatives to allow them to make their own decisions.
  • I – Influence.  “I” personalities are more emotional, enthusiastic, trusting, and optimistic. This is a relationship-based communication style.  Ask this type of person about their ideas and goals, try to relate to and support these ideas and goals as far as you are able.  Allow time for chatting and socializing during your meetings, and don’t present too many facts and figures, as it may cause them to lose interest.  Offer incentives for actions, provide testimonials, and offer ideas for implementation.
  • S – Steadiness. Those with an “S” personality are good listeners, predictable, and good listeners. This is a communication style that focuses on pace and energy level.  In this type of interaction, be sincere and take your time when making decisions or implementing changes.  Try to be relatable and personable, asking specific questions and making sure to listen carefully to responses.  Present your case logically and non-threateningly.
  • C – Compliance. “C” personality traits include being analytical and accurate, along with systematic and conscientious. This style focuses on their response to rules and procedures.  Be direct and straightforward in your communications with this type of person.  Don’t be informal or too personal.  Provide them with all of the facts on both sides of the issue and allow the necessary time for them to make a decision or come to a conclusion.  If you disagree with the outcome, present data and facts in order to argue your case.  Don’t force any quick decisions.  Be clear about expectations and deadlines.

By understanding someone’s DISC personality, you can be proactive in your communications while serving on the HOA board and will help ensure that your interactions are effective, positive, and productive.