As millennials begin families and start to settle down, they are becoming one of the largest groups of home-buyers. From 2010-2015 the percentage of millennials moving into San Antonio homes went up 14.4%. That makes San Antonio the second most popular metro area for millennial home-buyers! While some HOAs are already making the move toward having an online presence, most HOAs need to change how they communicate and do business to efficiently work with the younger generations.

Here are some changes every HOA may make, if they haven’t already.

  1. Move all community newsletters, governing docs, and other communications online. Most people consume their information online, so moving HOA docs and newsletters online is essential.
  2. Start a Facebook group or find ways to leverage social media. Nearly everyone has a social media account of some sort, so having a Facebook group, for example, where residents can read updates, see annual meeting reminders, and learn about community events is a super effective way to engage neighbors and build a sense of community.
  3. Engage a tech/social media savvy property management company. It can be time consuming to digitize CC&Rs and to create a website to host them and other online documents. Having a property management company who is good at this will simplify the process and ensure that your HOA’s transition is smooth and effective.

As millennials make the great move from renting to home buying, these three steps will help your community keep up with their needs and expectations. At Spectrum, we provide service to HOAs in the Southwest, so this statistic has us excited about helping your HOA go digital to ensure community growth and HOA satisfaction. If you’d like more information on going digital, at Spectrum we are happy to help!